Customers are inundated with generic messages, empty claims, and a deluge of information that obscures genuine value. To break through, marketers must prioritize relevance above all else—leveraging a powerful combination of data, creativity, and technology to forge meaningful and enduring customer connections.
executives expect 4.2% of their revenues coming from metaverse in the next 3 years—a value of $1 trillion
CEOs recognize the urgent need to fundamentally redesign customer engagement for a new era.
Marketing in 2025 is dominated by AI-first strategies, with generative AI powering hyper-personalization, automating content creation, and optimizing campaigns in real time. J Media Group+2Brand Vision+2 Brands are leaning into emotionally-aware personalization, using first-party data to build meaningful, privacy-friendly connections. Simple Minds Digital Short-form video (TikTok, Reels, Shorts) continues to reign, driving engagement and viral reach. Brand Vision Immersive experiences via AR/VR are gaining traction for interactive brand storytelling. Paton Brands Meanwhile, sustainability and ethical marketing are non-negotiable, as consumers demand purpose-driven, transparent brands.
