In the constantly evolving world of consumer goods and services, traditional purchase forecasting is no longer reliable. The key to overcoming this market uncertainty is to think like your customers. Success depends on actively cultivating strong, lasting consumer relationships.
of consumer goods executives aspire to set a new standard for the industry – or even outside of it
of consumer goods companies identify the omni-connected consumer as a top priority
of companies are prioritizing integrated business planning over demand-driven inventory supply
