Customers have infinite choice. Your advantage isn’t just your product—it’s the entire journey you deliver. We help you design that advantage: an omnichannel experience that equips your sellers to win and gives buyers the confidence to choose you, accelerating growth without increasing cost.
of leaders think that commerce is growing faster than they can change their businesses
Only a small group of companies are winning by managing commerce profitably
of sales leaders believe that increasing sales reps’ effectiveness should be a top priority
of sales leaders are planning to invest in generative AI, driven by the technology’s potential to revolutionize sales processes
In commerce today, Artificial Intelligence (AI) is reshaping everything. Many businesses now use AI to power personalized shopping experiences — from recommendations tailored to individual behavior, to dynamic pricing and personalized communication across email, site, or app.
Another major shift is Social Commerce: buyers increasingly discover and purchase products directly within social-media apps, bypassing traditional storefronts. Short-form video, livestreams, and in-app checkout make buying instant and seamless.
The mobile-first approach continues to dominate: more people now shop via smartphones, leading retailers to optimize for fast, intuitive mobile experiences.
On the technology front, immersive shopping tools like Augmented Reality (AR) and Virtual Reality (VR) are making it easier to “try before you buy” — previewing clothes, furniture, or other items virtually before purchase.
At the same time, companies are streamlining customer support and shopping automation, using chatbots and voice-based or conversational commerce to lower friction and improve service — increasingly important as consumers expect quick, convenient interactions.
Finally, there’s a growing emphasis on sustainability and ethical commerce, with more shoppers preferring brands that promote eco-friendly practices, ethical sourcing, and transparent supply chains.
Overall: commerce is becoming more personal, mobile, social, tech-enabled, and sustainability-aware — and businesses that adapt to these trends are best positioned to succeed in 2025.