About Us

Charting the Road to Smarter Business Systems
Example image is a specialist consultancy focused on business analysis, system analysis, and intelligent system design. We partner with organizations to translate complex requirements into clarity, operational efficiency, and purpose-built software solutions.
Who We Are

We are a team of analytical thinkers, system strategists, and solution architects dedicated to unlocking better business performance through technology.
Our work is rooted in understanding how companies function, where processes can improve, and which systems can support growth sustainably.

By aligning business needs with the right technical capabilities, HowInstant acts as a trusted guide on your route to transformation.

What we Do?

Business Analysis

We uncover challenges, define opportunities, and map workflows to improve business operations. Our structured analysis provides the foundation for smarter decisions and scalable growth.

Functional Specification Documentation

We translate requirements into clear, detailed documentation that developers can execute without ambiguity, significantly reducing project risk, scope creep, and rework.

Custom Software Development

When off-the-shelf solutions fall short, we design and build custom software that aligns perfectly with your business goals, workflows, and data requirements.

System Analysis

We evaluate existing systems for performance gaps, integration challenges, and functional limitations. Our recommendations are grounded in practical system behavior, not guesswork.

System Consultancy

We deliver strategic advisory on system selection, modernization, integration planning, and optimization. HowInstant remains vendor-neutral to ensure unbiased recommendations.

Our Approach

Discovery & Research

We dive deep into your processes, data flow, and operational context.

Analysis & Strategy

We identify improvement points, system bottlenecks, and technology gaps.

Specification & Roadmapping

We document actionable instructions for design and development.

Development & Implementation

We create tailored solutions based on tested analysis.

Our Mission

To empower businesses with clarity, precision, and insight — delivering systems that work intuitively, scale easily, and support long-term growth.

Our Vision

To become a trusted partner recognized for transforming complex business challenges into intelligent, streamlined, and practical digital solutions.

Meet our team

Talented people who make magic come true.

Freja Nielsen

Cloud Transformation Lead

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Henrik Thomsen

Strategic Planning Lead

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Emil Rasmussen

Data Insights Consultant

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Sofie Andersen

Digital Product Lead

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Ready to Transform Your Systems?

Let’s discuss your goals and map the route that leads to clarity, efficiency, and growth.

Take the first step — contact today.

Freja Nielsen

Cloud Transformation Lead

Freja Nielsen is a Cloud Transformation Lead with 12 years of experience guiding organizations through large-scale cloud adoption and modernization initiatives. She leads strategic efforts in cloud architecture, migration planning, and operational optimization, ensuring scalable, secure, and future-ready technology environments. Freja’s deep expertise and forward-thinking approach enable the organization to accelerate innovation, reduce complexity, and unlock the full value of cloud technologies.

Send Message to Nielsen

Henrik Thomsen

Strategic Planning Lead

Henrik Thomsen is a Strategic Planning Lead with 10 years of experience shaping organizational direction, long-term vision, and high-impact initiatives. He specializes in market analysis, strategic forecasting, and cross-functional alignment to keep the organization competitive and future-focused. Henrik’s analytical insight supports informed decisions, performance optimization, and sustainable growth with clarity and confidence.

Send Message to Thomsen

Emil Rasmussen

Data Insights Consultant

Emil Rasmussen is a Data Insights Consultant with 11 years of experience turning complex data into actionable insights. He focuses on data modeling, analytics strategy, and visualization to help organizations identify trends and make informed decisions. Emil’s expertise enables the business to use data effectively, drive innovation, and optimize performance across key initiatives.

Send Message to Rasmussen

Sofie Andersen

Digital Product Lead

Sofie Andersen is a Digital Product Lead with 12 years of experience delivering user-centric digital solutions. She leads product strategy, development, and lifecycle management to align products with market needs and business goals. Sofie’s strategic vision and collaborative approach support high-impact product launches that improve user experience and drive sustainable growth.

Send Message to Andersen

Henrik Thomsen

Strategic Planning Lead

Henrik Thomsen is a Strategic Planning Lead with 10 years of experience shaping organizational direction, long-term vision, and high-impact initiatives. He specializes in market analysis, strategic forecasting, and cross-functional alignment to keep the organization competitive and future-focused. Henrik’s analytical insight supports informed decisions, performance optimization, and sustainable growth with clarity and confidence.

Send Message to Thomsen

Emil Rasmussen

Data Insights Consultant

Emil Rasmussen is a Data Insights Consultant with 11 years of experience turning complex data into actionable insights. He focuses on data modeling, analytics strategy, and visualization to help organizations identify trends and make informed decisions. Emil’s expertise enables the business to use data effectively, drive innovation, and optimize performance across key initiatives.

Send Message to Rasmussen

Sofie Andersen

Digital Product Lead

Sofie Andersen is a Digital Product Lead with 12 years of experience delivering user-centric digital solutions. She leads product strategy, development, and lifecycle management to align products with market needs and business goals. Sofie’s strategic vision and collaborative approach support high-impact product launches that improve user experience and drive sustainable growth.

Send Message to Andersen

Freja Nielsen

Cloud Transformation Lead

Freja Nielsen is a Cloud Transformation Lead with 12 years of experience guiding organizations through large-scale cloud adoption and modernization initiatives. She leads strategic efforts in cloud architecture, migration planning, and operational optimization, ensuring scalable, secure, and future-ready technology environments. Freja’s deep expertise and forward-thinking approach enable the organization to accelerate innovation, reduce complexity, and unlock the full value of cloud technologies.

Send Message to Nielsen

Emil Rasmussen

Data Insights Consultant

Emil Rasmussen is a Data Insights Consultant with 11 years of experience turning complex data into actionable insights. He focuses on data modeling, analytics strategy, and visualization to help organizations identify trends and make informed decisions. Emil’s expertise enables the business to use data effectively, drive innovation, and optimize performance across key initiatives.

Send Message to Rasmussen

Sofie Andersen

Digital Product Lead

Sofie Andersen is a Digital Product Lead with 12 years of experience delivering user-centric digital solutions. She leads product strategy, development, and lifecycle management to align products with market needs and business goals. Sofie’s strategic vision and collaborative approach support high-impact product launches that improve user experience and drive sustainable growth.

Send Message to Andersen

Freja Nielsen

Cloud Transformation Lead

Freja Nielsen is a Cloud Transformation Lead with 12 years of experience guiding organizations through large-scale cloud adoption and modernization initiatives. She leads strategic efforts in cloud architecture, migration planning, and operational optimization, ensuring scalable, secure, and future-ready technology environments. Freja’s deep expertise and forward-thinking approach enable the organization to accelerate innovation, reduce complexity, and unlock the full value of cloud technologies.

Send Message to Nielsen

Henrik Thomsen

Strategic Planning Lead

Henrik Thomsen is a Strategic Planning Lead with 10 years of experience shaping organizational direction, long-term vision, and high-impact initiatives. He specializes in market analysis, strategic forecasting, and cross-functional alignment to keep the organization competitive and future-focused. Henrik’s analytical insight supports informed decisions, performance optimization, and sustainable growth with clarity and confidence.

Send Message to Thomsen

Sofie Andersen

Digital Product Lead

Sofie Andersen is a Digital Product Lead with 12 years of experience delivering user-centric digital solutions. She leads product strategy, development, and lifecycle management to align products with market needs and business goals. Sofie’s strategic vision and collaborative approach support high-impact product launches that improve user experience and drive sustainable growth.

Send Message to Andersen

Freja Nielsen

Cloud Transformation Lead

Freja Nielsen is a Cloud Transformation Lead with 12 years of experience guiding organizations through large-scale cloud adoption and modernization initiatives. She leads strategic efforts in cloud architecture, migration planning, and operational optimization, ensuring scalable, secure, and future-ready technology environments. Freja’s deep expertise and forward-thinking approach enable the organization to accelerate innovation, reduce complexity, and unlock the full value of cloud technologies.

Send Message to Nielsen

Henrik Thomsen

Strategic Planning Lead

Henrik Thomsen is a Strategic Planning Lead with 10 years of experience shaping organizational direction, long-term vision, and high-impact initiatives. He specializes in market analysis, strategic forecasting, and cross-functional alignment to keep the organization competitive and future-focused. Henrik’s analytical insight supports informed decisions, performance optimization, and sustainable growth with clarity and confidence.

Send Message to Thomsen

Emil Rasmussen

Data Insights Consultant

Emil Rasmussen is a Data Insights Consultant with 11 years of experience turning complex data into actionable insights. He focuses on data modeling, analytics strategy, and visualization to help organizations identify trends and make informed decisions. Emil’s expertise enables the business to use data effectively, drive innovation, and optimize performance across key initiatives.

Send Message to Rasmussen