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increase in global disruption between 2017 and 2022
of CEOs are not confident in the current business strategy to strengthen future competitiveness
the increased likelihood of outperforming peers when emerging technology informs and shapes strategy
higher revenue growth realized by companies embracing reinvention
AI-driven strategy & automation — Many companies are embedding artificial intelligence and automation into core operations and strategic planning. From predictive analytics to automating workflows and decision processes, AI is becoming a foundational tool for boosting efficiency, forecasting demand, optimizing supply chains, and guiding strategic decisions.
Sustainability and ESG-oriented strategy — Sustainability is no longer a side concern: it’s central to business strategy. Companies are integrating environmentally friendly practices, circular-economy models, and carbon-neutral/renewable energy commitments into their long-term plans. This helps companies satisfy consumers, stakeholders, and regulators — and build brand strength.
Digital transformation and agile business models — Strategy is shifting around cloud-native infrastructure, remote/hybrid work models, digital collaboration, and using data-driven insights for decision-making. Firms are reorganizing operations to be more flexible and scalable, responding faster to market changes.
Intangible-asset & value-based strategies — As physical products and assets become less dominant, companies are investing heavily in intangibles: software, brand value, IP, data, and customer relationships. This gives strategic advantage through innovation, differentiation, and recurring value.
Customer-centric and personalization strategies — Strategy now means tailoring offerings, marketing, and customer experiences to individual needs using data analytics and AI. By focusing on personalization, companies aim to deepen loyalty, increase engagement, and prevent churn.
Resilience and adaptability amid uncertainty — Given global economic volatility, regulatory shifts, supply-chain disruptions, and changing consumer behaviors, strategic planning is leaning toward flexibility, risk management, and readiness to pivot quickly.
In short: modern business strategy is becoming more technology-driven, sustainability-aware, agile, and customer-focused — built around digital tools, environmental and social responsibility, intangible value, and flexibility to adapt rapidly.